Media

How it Works

Our Approach

Ours is a theory-driven approach to data collection and analysis. For instance, given the unique history of Black people in America, race and perceptions of racism often inform how they respond to campaign issues and candidates.   Any campaign hoping to secure the support of the Black community must first understand this.  We know this because we teach it.  Whatever our clients’ objectives, we make sure to inform them why race and the perception of racism are important the Black community, especially in how it evaluates campaigns and candidates.

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Black Insights Research

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