Issue Advocacy

What’s Important to YOU?

What are you, or your organization, passionate about? What issues matter to you? Is the Black community of one mind on the issue(s)? Or, do cleavages exist?  Whatever it is, if the preferences of the Black community are of some import to your organization, Black Insights will provide you with the data you need.

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The Beliefs behind the Issues are Key.

In order to understand the issues and causes the Black community supports (or rejects), one must first grasp why they do so. As experts on Black public opinion, we are intimately familiar with the sources of motivation for our community. Understanding this ensures that we ask the right questions, regardless of the issue domain(s).

In the public domain, these include, but aren’t limited to issues associated with race, LBGTQ+, gender, and climate change. In the private domain, we assist companies, industry coalitions, government organizations, community groups and associations understand the audiences they are trying to reach as well as help such organizations pursue meaningful social justice.

Toward this end, we specialize in the following:

  • Surveys; tracking surveys
  • Focus groups
  • Assessing attitude change over time
  • Messaging; message experiments

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