The Black Voter Project (2024) – Wave 1 Results & Toplines

As we look toward the 2024 general election, new results from the latest Black Voter Project/Black Insights Research (BIR) public opinion survey offer unique insights into how the Black community is thinking about the 2024 election cycle. The survey is a national (nonpartisan) public opinion poll, informed by the latest social-scientific methodology. The 2024 National Black Voter Project (BVP) survey was fielded from March 29 – April 18, surveying respondents about politics and society. At a sample size of 2,004, the BVP/BIR features a far larger sample of Black voters than anything other public survey, including IPSOS, Pew, and others. The study’s longitudinal design, where we’re able to assess the changes in Black opinion and behavior over time, makes this survey unique among public polls on the Black community. The survey, administered by YouGov, was stratified across age, education, gender, and region, collecting a nationally representative sample of respondents from all 50 states. The survey had an average interview length of 18 mins. Substantively, the survey delves into Black support for both Biden and Trump, policy attitudes, political behavior, and so much more.